Knowledge Centre
Budget-Friendly Tools for Promoting NBCAM In Tough Economic Times (Part 1)
Awareness, education and action are key steps in the battle to protect all women against breast cancer!
October 2009 marks the 25th anniversary of the National Breast Cancer Awareness Month. (learn more...October is Silver Anniversary for NBCAM) As health care providers, workplaces, and the community prepare to focus their attention upon breast cancer this October, they do so at time when marketing budgets and promotional funding are being much more closely scrutinized due to a dramatic increase in challenges brought about by a tightened economy.
According to Gareth Parkin, many organizations make the mistake of allowing too little time for preparation for promotion of events. (learn more...Recognizing the Importance of Promotional Products) So, one of the first steps in stretching promotional budget dollars is PLAN AHEAD!
One of the things Mammologix has learned over the years it has been involved in this area has been that 'informational material', such as hand outs and fliers often quickly find their way into the trash. This is despite the value of the content contained within them. However, items that carry a promotional message used frequently with a practical or utilitarian value can often do much more to serve as an on-going reminder, awareness and educational tool.
The organization that Mammologix has used for NBCAM promotional materials is Positive Promotions. This organization specialized in turnkey solutions for promotional, educational, health & wellness, safety recognition and reward activities. It is now in its 60th year of operation, works to meet the needs of its customers, and maintains a website dedicated to breast cancer awareness items (www.positivebca.com).
Another source used by Mammologix is Oriental Trading. This company offers a selection of value-priced products for the cost conscious promotional budget. Most items are sold in bulk quantities, so there is little personalization of items offered. These type of items can be combined with other personalized or printed materials to accommodate for this absence.
By planning ahead, it is possible to find budget-friendly educational tools to help raise awareness throughout the community about breast cancer, while promoting a positive image of your organization. Encouraging women to take charge of their own breast health and reminding everyone to support the fight for a cure doesn't necessarily have to be a budget-buster if enough time is allocated in advance for careful planning, coordination of mission with promotional materials, and a little good old-fashion shopping for value.
For more budget friendly awareness tools and ideas Mammologix suggests checking out the Positive Promotion NBCAM 2009 Catalog (download & read pages 15-17) or Google “promoting national breast cancer awareness month” to locate other similar promotional item providers.
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